From fresh fruit cups with sweet cream and yummy toppings (Bionicos), refreshing Agua Frescas and Rusa Preparadas, to crisp and crunchy Yucatan Marquesitas and savory Empapelados, owner Diana wants to bring many of the tasty Mexican street snacks that are absent in the Bay Area to the E14th Eatery + Kitchen.
Upon arriving in the San Francisco Bay Area from Aguascalientes, Mexico, Diana Ramirez felt deeply disconnected when she could not find the delicious Mexican street snacks she grew up with during her childhood that accompanied so many of her wonderful moments.
And thus, the concept of YoYo Treats was born.
In 2019, she began selling the sweet and savory snacks at pop-up events and markets in the Bay Area, including the Mariachi Festival in Hayward and the Dia de los Muertos Festival in Oakland, and received tremendous positive feedback from the community. She fondly remembers a group of folks from Merida, Yucatan coming up to her booth and sharing their deep appreciation for her bringing Marquesitas to the Bay Area.
Opening her business has a special place in Diana's heart. She envisions YoYo Treats to be a welcoming space for folks in our community to experience the delightful flavors and textures of the Mexican street snacks that brought her so much joy growing up. It also makes her feel more closely connected to her local community, and even more importantly, gives her the purpose and drive she has been actively seeking.
"It means being me after not knowing what I was doing in this country. I lost my personality when I got here and now with YOYO TREATS I feel like I'm Diana again. Now I feel like I am doing something for myself, my family and my community. Seeing the customer smiling at us, it's more than just me, it's the happiness in their faces." Diana Ramirez, YoYo Treats